When launching a new brand, it’s important that you have a profile of your ideal customer. The more you can identify different key customer traits, the better you can market to them, and ultimately be a successful brand.
This also rings true when launching a crowdfunding campaign and may even be more crucial at this stage. Because during the crowdfunding stage, you’re not even sending your customers a product just yet, and they need to take a leap in trusting your product on branding alone.
When you’re launching a female targeted brand and are crowdfunding the endeavor, there are certain elements you can keep in mind, in order for it to become successful. And don’t forget, the numbers show just how important marketing to women really is: women account for about 85% of all consumer purchases, women account for 58% of all total online spending, and 22% of women shop online at least once a day.
Ideazon, the leading crowdfunding marketing agency, knows exactly what it takes to launch a female targeted brand. They’ve already partnered with a lot of entrepreneurs to help launch wildly successful crowdfunding campaigns, and now, they’re sharing their insight.
Here are three elements your campaign needs when launching female targeted brands.
1. Think inclusively
Launching a female targeted brand in today’s day and age requires you to think inclusively. Gone are the days when female models all looked the same and wore the same size of clothes, just take a look at this inclusive clothing brand that was able to secure funding.
Inclusivity means speaking to and marketing to women who are a range, and this rings true even within specific niches. Even if you’re marketing to plus size women, for example, there should still be inclusivity in your brand, and it should represent as many women in that niche as possible.
In order to successfully launch a campaign for a female targeted brand, make sure you’re narrowing down your niche, but within your niche, make sure you’re considering as many different female perspectives as possible, while remaining true to your brand.
2. Get your storyline and narrative ironed out
When launching a campaign for a female targeted brand, it can be useful to focus on your narrative or storyline. As we mentioned, women spend a lot of money on purchases, and shop online a lot.
That means that there is big competition for their dollars, and you need your brand to stand out. While your product alone will ultimately be what they’re paying for, your narrative or storyline might be the thing that hooks them.
It can be integral to building a community which is invested in your success and your story. Building a storyline or narrative around your product helps your audience build an emotional connection to your product and makes it more likely they’ll want to support your campaign.
3. Think outside the box
Launching a female targeted brand doesn’t have to be as literal as you might think, for example, with pink and girlish themes. Your brand can be subtle, sophisticated, and geared for women in many ways.
Your imagery can include women, or no people at all. Don’t rely too heavily on stereotypes or demographics, for example. Thinking outside the box will help you reach more women than you thought was possible and give you the biggest probability for success.
Are you ready to launch your crowdfunding campaign with Ideazon? You can schedule a free consultation with their team of crowdfunding experts. Just connect with them on Linkedin or visit their website at https://ideazon.com/.