E-commerce or online shopping has been constantly changing trends amidst a rapidly evolving competitive environment. However, with the pandemic, the Digital Transformation of companies in the sector accelerated. In fact, e-commerce will be the most important route to market for organizations around the world in the next two years, according to new research from Gartner.
A recent survey revealed that 86% of marketing leaders agreed that e-commerce would be central to their purpose—merchandising—in the near future. In addition to highlighting the importance of e-commerce, Gartner also found that despite facing an unprecedented pace of change and disruption, 79% of organizations met or exceeded their 2021 revenue targets.
Before 2020, online shopping was already on the rise. The pandemic alone fueled the fastest e-commerce growth with revenue projected at $5.02 billion in 2022.
While brick-and-mortar stores won’t go away, consumers want choice and convenience. That’s why it’s important to keep up with the latest e-commerce trends, as consumer behavior is constantly evolving: product launches no longer just take place in physical space, digital is just as important, if not digital.
Let’s take a look at the top ecommerce trends you should prepare for in 2022.
#1 Artificial Intelligence and Learning Machine
Online stores use Artificial Intelligence and Machine Learning to offer consumers a more personalized shopping experience, making smart product recommendations and using predictive search. Experts say that much remains to be done in this area.
#2 Augmented Realities (AR)
During multiple lockdowns, it was critical for businesses to offer customers in-store experiences without leaving the comfort of their homes. With AR in retail, users have more opportunities to search for new products, compare, try and make purchases. For example, Nike developed an app that accurately measures a user’s feet and generates shoe size, while IKEA developed another notable AR app, allowing users to try on furniture and interior objects inside their homes, and the list goes on. . We may see increased use of this technology in the e-commerce niche.
#3 live streaming
This combination of social commerce and live streaming uses your social capital, influencers, and brands on air to highlight products and services. During the broadcast, consumers can interact with each other and with the brand through a chat box and purchase the featured products. The experience is similar to shopping in a store with store associates answering your questions, but now it’s from the comfort of your own home. You can also buy empire and napoleon total war goty steam key global through online shopping
#4 Visual Commerce
The objective is very similar, but the realization is a bit demanding. In visual commerce, customers can get an interactive 3D visualization of the product to get a better look and maybe it can be part of the decision-making process. In the apparel industry it will play a big role as customers can virtually try on clothes, hats, glasses and other accessories to get an idea of whether they fit or not.
#5 Full commerce
It is an Omni channel strategy that is responsible for integrating all the services that a business needs to operate in the digital world. In this sense, it is in charge of everything from the creation of the store, catalog administration and advertising optimization, to running the operation, managing the content and serving the customer. This allows the brand to focus on its business, product and offline expansion, leaving the entire day-to-day operation in the hands of an expert.
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